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New export opportunities should be seized with enthusiasm, tempered by careful research, according to Martyn Jones, head of Westons Cider’s On Trade and International business, speaking at the Three Counties Big Breakfast today.

A combination of vision, planning and an honest evaluation of the opportunities and challenges is the way to create a successful strategy, he told business leaders and entrepreneurs who gathered for the first event in the 2016 Big Breakfast programme, supported by Harrison Clark Rickerbys, Bruton Knowles and Three Counties.

Martyn has worked for Westons for five years, and the company now exports to more than 40 countries worldwide, aiming to provide authentic Herefordshire cider across the world. Australia is a key international market for the company, combining ease of doing business with growing demand for their products.

His presentation was followed by a lively question and answer session, part of the event’s popular format which enables successful businesses from across the three counties to share valuable insights into their own vision and ambitions for the future. More than 100 guests enjoyed one of the liveliest networking events in the Three Counties and proceeds from the event will be donated to St Michael’s Hospice at Bartestree, near Hereford.

Matt Hayes, head of Harrison Clark Rickerbys’ Hereford office, said: “Many firms are wary of exporting and Martyn’s presentation clarified a lot of the issues which companies have to consider and emphasised the need for vision and real enthusiasm for your own products and services. It was an excellent start to the Big Breakfast programme for the year.”

Angus Taylor, Partner at Bruton Knowles, said: “The Three Counties Big Breakfast is the perfect platform for business leaders to network and share experiences of working and living in the Three Counties.”

Ken Nottage, CEO of Three Counties, said: “We are delighted to have welcomed the top tier of local businesses to the first Three Counties Big Breakfast of 2016 this morning. We are especially proud to welcome Martyn Jones from Westons Cider particularly, as Westons Cider have been a huge supporter of Three Counties for many years, more recently extending their sponsorship to title sponsorship of Malvern Autumn Show.”

The next Big Breakfast, on Thursday 2 June, focuses on Worcester Warriors Rugby Club, Chief Executive Jim O’Toole, who will give an insight into the challenges of managing the redevelopment of facilities, competing in the Premiership and being a sustainable business. Jim has 25 years’ experience in international sport marketing and management. He spent seven years consulting to global brands and rights holders such as Manchester United, Williams F1 and FIFA.

On Thursday 15 September Ecotricity Ambassador Helen Taylor shares the "Another Way" vision that has seen Dale Vince establish a successful and meaningful business supplying green energy. Helen joined Ecotricity five years ago and the business currently employs 700 people in Gloucestershire and operates a not-for-dividend approach which is referred to as a 'bills into mills' business model.

The format is the same for each event with registration at the Three Counties Showground at 7.30am followed by breakfast, meet and mingle, speakers and a Q&A session wrapping up at 9am.
For further details of the Three Counties BIG Breakfast programme go to






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