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Worcester Warriors chief executive Jim O’Toole shared the three keys to sports management – time, money, and passion – with business people from across the region at the Three Counties Big Breakfast today.

He gave business leaders and entrepreneurs an insight into the challenges of managing the redevelopment of facilities, competing in the Premiership and being a sustainable business, speaking from his considerable experience in international sport marketing and management. He spent seven years consulting to global brands and rights holders such as Manchester United, Williams F1 and FIFA.

His talk formed the heart of the second event in the 2016 Big Breakfast programme, supported by Harrison Clark Rickerbys, Bruton Knowles and Three Counties.

His presentation was followed by a lively question and answer session, part of the event’s popular format which enables successful businesses from across the three counties to share valuable insights into their own vision and ambitions for the future. More than 90 guests enjoyed one of the liveliest networking events in the Three Counties and proceeds from the event will be donated to charity.

Robert Capper, head of Harrison Clark Rickerbys’ commercial team in Worcester, said: “The combination of Jim’s passion for sport and the hard financial realities with which he works made for a fascinating session – for rugby fans, his sounds like a dream job, but it held interest and commercial lessons for everyone.”

Chris Eldridge, Marketing Director at Bruton Knowles, said: “Sport business professionals work in one of the most competitive industries in the world so it was interesting to hear first-hand about the various opportunities to create revenue generation."

Ken Nottage, CEO of Three Counties, said: “We’re delighted to have welcomed Jim O’Toole to Three Counties Showground today for our business breakfast. Jim has shared some interesting insights into the world of sports management, and I am sure our guests today will have enjoyed listening to him speak.”

The next Big Breakfast, on Thursday 15 September, will give Ecotricity Ambassador Helen Taylor the chance to share the "Another Way" vision that has seen Dale Vince establish a successful and meaningful business supplying green energy. Helen joined Ecotricity five years ago and the business currently employs 700 people in Gloucestershire and operates a not-for-dividend approach which is referred to as a 'bills into mills' business model.

For further details and to book your place at our next Three Counties BIG breakfast go to













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